When catastrophic natural disasters in the Pacific and flooding in Georgia created catastrophic situations, MC Hammer sprang into action. The three-time Grammy Award Winning hip hop legend served up an appeal to his 1.5 million followers on Twitter, encouraging them to join him in supporting Feed The Children—an international relief agency.
Hammer noted that he and Cash4Gold had made donations to the charity and asked others to do so as well.
“The effectiveness of Twitter to connect has proven to be almost the go-to platform for some of the things that unfold around the world,” Hammer told a reporter from the Atlanta Journal Constitution. “When a disaster happens, this is a great way to mobilize people. When I saw what was going on, I wanted to do something.”