Monday, June 8, 2009

New York Times on June 8: "The Industry Leader is Cash4Gold"

The advertising section of The New York Times today reported that Cash4Gold is the industry leader in the mail-in refining business that the company pioneered.

A column which appeared in today’s print and online editions of the newspaper noted that's "best known commercial made its debut during the Super Bowl" last year and has led to a tripling in the number of transactions it performs for its customers.

Quotes from Cash4Gold's CEO Jeff Aronson to The Times underscored the company's total commitment to providing 100 percent customer satisfaction in each of the 900,000 transactions the company has performed so far.

Today's mention in the New York Times comes on the heels of a June 5 CBS News story announcing Cash4Gold's estimate of the value of a necklace received as a gift by President Barack Obama during a visit to Saudi Arabia.

Certified jewelers at Cash4Gold examined photographs of the King Abdul Aziz Order of Merit given to the President Obama by Saudi King Abdullah, estimating that the gold necklace and medallion contain as much as $25,000 worth of gold.

In a statement, Cash4Gold noted that because the piece confers Saudi Arabia’s highest honor on President Obama and was given to President Obama on a historic visit to the Middle East, the symbolic value of the piece most likely surpasses its melt value.

"I do not expect that President Obama will mail his King Abdul Aziz Order of Merit to Cash4Gold, but if the Obamas or any other Americans want to tap the value of old or broken gold jewelry lying around the house, now would be a great time to send it to Cash4Gold," said CEO Jeff Aronson.

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