Tuesday, June 9, 2009

Cash4Gold Advises Customers to Be Aware of Counterfeit Services

Company Warns Against Fraudulent Imitators

POMPANO BEACH, Fla.-- Cash4Gold, America's #1 gold buyer direct from the general public, advises its customers to be diligent when it comes to researching companies to buy their gold. Cash4Gold, the acknowledged industry leader as a direct-to-consumer refinery, has pioneered this new business and entered the pop culture lexicon with an entertaining Super Bowl ad starring celebrities Ed McMahon and MC Hammer.

However, having spawned this new industry, copycat companies have entered the space, some going so far as to fraudulently use the Cash4Gold logo in their marketing.

"We feel it's our duty to tell customers that there are impostors out there using our logo and trying to take advantage of them," said Cash4Gold Founder and CEO Jeff Aronson. "These cash for gold scams are hurting our reputation, but most importantly, it is going to be the consumer who suffers the most by not being protected by the official Cash4Gold 100% satisfaction guarantee."

The only way for customers to know for sure that they are dealing with Cash4Gold is to work with the company directly, either via the official website www.Cash4Gold.com or the toll free company hotline, 1-877-GOLD-590. When customers do not use the real Cash4Gold, scam artists can take advantage of customer faith in the Cash4Gold brand.

"All of our advertising and marketing points to the official website and our hotline," Aronson continued. "Any other use of our logo is fake, whether you see it being used to advertise a website, promote a gold swap party, or call attention to a gold buying event at a local hotel or mall. We want Cash4Gold customers to know the difference between us and a cash for gold scam. We are doing everything we can to stop these companies, but it takes time, so customers have to be careful."

Since 2007 Cash4Gold.com has provided a private, satisfaction-guaranteed service that has helped hundreds of thousands of people by paying out millions of dollars for scrap gold. Cash4Gold.com processes millions of pieces of jewelry every week for people looking to find value in old jewelry or scrap gold that might not be delivering any benefit otherwise.

Cash4Gold's leadership in this new industry also extends to working with the government and law enforcement agencies when it comes to customer rights. Cash4Gold recently worked with the Florida legislature to create and pass legislation on this topic and is proud to have worked closely with lawmakers to develop a bill increasing the transparency of transactions to law enforcement. As a result, Florida became the first state in the nation to pass legislation that will help regulate the industry and protect citizens.

About Cash4Gold

Cash4Gold is the #1 American buyer of precious metals including gold, silver and platinum from the general public, and one of the largest refiners of precious metals in the nation. Through an efficient and proprietary process, the company has revolutionized its industry with innovations in marketing, customer service, refining, and logistics. In 2001, Cash4Gold CEO Jeff Aronson founded Albar Precious Metals, a precious metals refinery in Chicago, IL. Then, in April of 2007, Aronson and Cash4Gold President Howard Mofshin co-founded the company known as Green Bullion Financial Services, LLC d/b/a Cash4Gold that now employs almost 300 people in its Florida headquarters. Cash4Gold is a fully-integrated company with front-end customer service and marketing operations, and a back-end refinery. Hundreds of thousands of satisfied customers have received millions of dollars from Cash4Gold since its inception. Cash4Gold’s popular advertisements can be seen on national television and heard across the satellite and terrestrial radio dials. Please visit www.Cash4Gold.com, the Cash4Gold blog, or call 1-877-GOLD-590 for more information.

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