Cash4Gold Values Lakers Hardware at $3,500

FOR IMMEDIATE RELEASE

June 18, 2009 – Pompano Beach, Fla. – The Los Angeles Lakers capped a successful postseason run this week when the team hoisted the Larry O'Brien Championship Trophy, marking the franchise's 15th title.

Cash4Gold, America's #1 gold buyer direct from the general public, today suggested that the Lakers could send in their new trophy to Cash4Gold to help defray the costs of Wednesday's victory celebration. Certified appraisers at Cash4Gold have examined photographs of the renowned trophy, estimating that it might contain as much as $3,500 worth of precious metals. The trophy weighs roughly 16 pounds, stands nearly two feet tall and is composed of sterling silver overlaid with 24 karat gold.

Considering the remarkable achievement that the Larry O'Brien Trophy represents for the Lakers, its worth probably outweighs the melt value that the piece would garner if it were sent to Cash4Gold. Melt value refers to the value of actual precious metal contained in an item that a refinery can extract and recycle. Melt value does not account for the decorative, artistic, historic or sentimental value of a given item.

"Cash4Gold congratulates the Lakers on being crowned the 2009 NBA Champions, and understands if the team decides not to mail in its trophy to Cash4Gold," said Cash4Gold CEO Jeff Aronson. "But Lakers fans and all other Americans should keep in mind that Cash4Gold is available to help them cash in on unwanted gold or silver jewelry, so they should contact us today to request a free Refiner's Return Pak."

Cash4Gold is currently running a Gold Rush promotion offering customers an additional 20% payout for items submitted to the company before July 4, 2009.

About Cash4Gold
Cash4Gold is the #1 American buyer of precious metals including gold, silver and platinum from the general public, and one of the largest refiners of precious metals in the nation. Through an efficient and proprietary process, the company has revolutionized its industry with innovations in marketing, customer service, refining, and logistics. In 2001, Cash4Gold CEO Jeff Aronson founded Albar Precious Metals, a precious metals refinery in Chicago, IL. Then, in April of 2007, Aronson and Cash4Gold President Howard Mofshin co-founded the company known as Green Bullion Financial Services, LLC d/b/a Cash4Gold that now employs almost 300 people in its Florida headquarters. Cash4Gold is a fully-integrated company with front-end customer service and marketing operations, and a back-end refinery. Hundreds of thousands of satisfied customers have received millions of dollars from Cash4Gold since its inception. Cash4Gold's popular advertisements can be seen on national television and heard across the satellite and terrestrial radio dials. To sell your gold, please visit www.Cash4Gold.com, the Cash4Gold blog, or call 1-877-GOLD-590 for more information.