Wednesday, December 9, 2009


Cash4Gold Has Made MC Hammer, Three-Time Grammy Award-winner, A Partner and Announces Drum ‘n’ Bass Legend Goldie Will Star in UK TV Spots

Pompano Beach, Fla. – December 8, 2009 – Cash4Gold (, the world’s #1 gold buyer direct from consumers, has announced that MC Hammer has a financial interest in the business and will be joined by Goldie in its next UK television spot. The company, which has used technology to transform the practice of buying and selling gold, has serviced more than 900,000 satisfied customers in the U.S., UK, Canada, Germany, Spain and the Netherlands.

Three-time Grammy Award-winner MC Hammer is a social media expert and has lectured on the subject at prestigious universities such as Harvard and Stanford. He has more than 1.5 million followers on Twitter ( and has been advising Cash4Gold on ways to expand the business by employing social media technologies to reach customers.

Earlier this year, MC Hammer was featured in the company’s highly-acclaimed Super Bowl spot, following which Cash4Gold launched a national competition in the UK to find an English celebrity to appear in its British television commercials. The British public, through suggestions submitted via the website, voted Goldie as its favorite UK celebrity to be featured in an upcoming Cash4Gold commercial. The lucky contest winner will join Goldie, Hammer and Cash4Gold CEO Jeff Aronson for tea today (12pm) at Gordon Ramsay at Claridge’s. Members of the UK media are welcome to come by to conduct interviews and photograph the event.

Goldie is a well-known personality who will bring a smile to the faces of the British public. His musical abilities were recently showcased in a different light on the BBC television program Classic Goldie, on which he learned to write a score for The Proms. He has also appeared in several films, most notably the James Bond film The World Is Not Enough and Guy Ritchie's Snatch.

“We are delighted that the iconic MC Hammer has joined Cash4Gold as a partner," said Cash4Gold CEO Jeff Aronson. “As a company we have worked closely with Hammer on projects ranging from the Super Bowl ad to numerous charitable events with Feed The Children. In fact, on Wednesday we will be visiting an elementary school in Sheffield to partner with the organization and serve breakfast to children. It is a thrill to welcome Goldie onto the team and I think the British public will really enjoy seeing him in our UK spots – his name, talents, broad appeal and famous gold teeth make him the perfect fit for Cash4Gold.”

“Cash4Gold is a growing business and I’m excited to have been so closely involved,” said MC Hammer. “We’ve had a great working relationship in the United States. It’s going to be really fun bringing our brand and services to the people of the UK along with Goldie. We’re going to let everyone know that it’s time to take that broken or unwanted gold and get it sold. We’re melting gold, baby!”

“It is an honor to have been voted by the British public as their favorite UK celebrity to feature in the ad,” said Goldie. “I’m looking forward to a strong and close relationship with Cash4Gold. While Cash4Gold has already launched in the UK, I won’t be sending in my gold teeth just yet as I’m sure that they will be part of my appeal for the ad.”

Cash4Gold launched in the UK back in July and the company plans to continue its international expansion into six additional countries during 2010. U.S. residents who would like to sell their unwanted jewelry can visit or call 1-877-GOLD-590.

About Cash4Gold
Cash4Gold is the world’s #1 buyer of precious metals including gold, silver and platinum from the general public. Hundreds of thousands of satisfied customers have received millions of dollars from Cash4Gold since its inception. To sell your gold, please visit or call 1-877-GOLD-590 for more information. Connect with Cash4Gold on Facebook and Twitter or via the company’s official blog.
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