Cash4Gold recently assisted international hunger organization Feed The Children with the launch of a new campaign in the UK called “Breakfast2Live.” The campaign encourages groups to raise money for Feed The Children’s UK arm as they help to provide breakfast for students who otherwise might not be able to eat the most important meal of the day.
MC Hammer was proud to join Cash4Gold executives as they helped Feed The Children launch the campaign in Sheffield, England which is also home to Cash4Gold’s U.K. headquarters. Cash4Gold regularly works with Feed The Children in the U.S. and is excited to pitch in by supporting the organization’s UK-based initiatives.
The full text of the Sheffield Star story can be found below or at this link.
Rapper MC Hammer bigs up breakfast
Published Date: 14 December 2009
EARLY 90s rap hero MC Hammer came to Sheffield to urge schools in the city to big up their breakfasts.
The U Can't Touch This star was launching Breakfast2Live – a new campaign to persuade schools to put on some early morning munchies to raise cash for developing countries and support more school breakfast clubs.
The campaign is being organized by the charity Feed The Children and sponsored by Sheffield-based gold-buying company Cash4Gold.
Schools are being urged to put on breakfasts for their pupils in return for small donations to Feed the Children.
Hammer, not shy of a bit of bling in his heyday, said he had become involved with the company through making a TV commercial to be shown during the Super Bowl.
He said: "We've done things with Feed The Children which have been very effective and is part of what we've been doing here in Sheffield.
"We want to show that Cash4Gold cares about contributing to the community that supports our business. I've done this sort of work my entire career and it's very important to me."
The three-time Grammy Award winner said it was his first time in Sheffield and he really liked the culture.
He said: "At night time the beautiful big wheel is all lit up and the streets are decorated for Christmas, so it looks lovely."
The charity is planning a big breakfast week in February and schools, companies and individuals are all being urged to take part.
"Hammer said: "We want to help the campaign succeed in ensuring that more children around the world get the right they deserve – to eat breakfast."