Cash4Gold sparks gold rush- company sees staggering growth in its first week of business

For Immediate Release

LONDON, 29 July 2009: Cash4Gold, the US firm which buys broken or unwanted jewellery direct from the public and pioneered the mail-in refining business, has sparked an unprecedented gold rush in the UK.

Cash4Gold received 1,800 requests for Jewellery Return Packs in the first week since its UK launch on July 20 – a response which has stunned the company. It dwarfs the 109 requests the US operation received in the first week of its operation. Customers request packs from the company before sending them back filled with jewellery to be evaluated and purchased by Cash4Gold.

And demand is only increasing in Cash4Gold’s second week. The latest figures show the company received 1,200 requests for Jewellery Return Packs this Tuesday (28th) alone.

Jeff Aronson, Founder and CEO of Cash4Gold, said: “We are absolutely thrilled with how the UK launch has gone. It has exceeded all our expectations and we’re delighted to be helping people within the UK sell unwanted items and convert them into cash.“

“When we decided to launch in the UK, we knew that there was a market here, but we are astonished by the demand we’ve seen. We’ve had packs sent to us from across Britain – from the North of Scotland to the South of England – and the quality of the material we’ve been sent has been really high. We’re looking forward to serving our British clients for a long time to come.”

Cash4Gold was launched in the United States in 2007. The service has now been used by 900,000 people to convert broken or unwanted jewellery into cash without the fuss or embarrassment of visiting a pawn shop or jewellery store.

Consumers simply send their unwanted jewellery in the special free post and insured Cash4Gold envelopes, and receive cash quickly in return. In the US, Cash4Gold receives approximately 50 kilograms of gold each day and has a 94 per cent customer satisfaction rating. This success now looks certain to be mirrored in the UK.

Cash4Gold expects to inject millions into the UK economy in the next six months through its customer payouts, hiring of local people, media buys and establishment of a base of operations on the ground in Sheffield.

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