Monday, November 30, 2009

Cash4Gold on Soul Train Awards Show

Cash4Gold celebrity endorser and three-time Grammy Award Winner MC Hammer was on-hand last night at the Soul Train Awards show, which was broadcast nationally on BET.

Hammer and Cash4Gold enjoyed some time in the spotlight with the evening co-hosts Terrence Howard and Taraji P. Henson.

The following press release, which was circulated today, discusses how the company is finding itself at the center of pop culture in America today.



Leading Mail-In Gold Buyer Enjoying Recent Pop Culture Spotlight

Pompano Beach, Fla. – November 30, 2009 – Cash4Gold (, the world’s #1 gold buyer direct from consumers, emerged onto the U.S. pop culture radar in 2009 with its Super Bowl spot featuring hip-hop icon MC Hammer and the late, great TV legend Ed McMahon. As a sign of the brand’s increasing relevance and popularity, on Sunday night, the company was referenced during the 2009 Soul Train Awards telecast on BET.

Cash4Gold celebrity endorser and three-time Grammy Award-winner MC Hammer was briefly interviewed during the broadcast by the Soul Train Awards co-hosts Terrence Howard and Taraji P. Henson. As part of their on-air comedic banter, the co-hosts approached MC Hammer at his seat to congratulate him on the 2009 success of Cash4Gold. Terrence Howard then opened his jacket showing a number of gold necklaces and asked Hammer what he thought. MC Hammer chuckled and said, “We’re trying to melt that gold, baby!”

“It is gratifying to see the Cash4Gold brand regularly mentioned on national television and in top-tier magazines,” said Cash4Gold CEO Jeff Aronson. “We have worked hard to provide our customers with a secure, convenient and top-notch experience. The fact that there is such a buzz surrounding Cash4Gold tells me that people are excited about the unique service that we provide.”

In recent weeks Cash4Gold has also been featured by a number of other mainstream media outlets. The company has enjoyed the recent spotlight on such pop culture barometers as “The Daily Show with Jon Stewart,” “The Colbert Report,” “The Soup,” ESPN The Magazine and “The Tonight Show with Conan O’Brien.” “The Daily Show with Jon Stewart” included a Cash4Gold envelope in their original music video, “Still a Boss.” Also, Stephen Colbert pointed to the trend of people monetizing their unused jewelry by using Cash4Gold’s mail-in service.

In ESPN The Magazine’s “Ask a Fourth-Grader” Pittsburgh article, a class of fourth graders were asked what they would do if they had the Stanley Cup for a day. One child responded that he would send it in to Cash4Gold.

Cash4Gold continues not only to grow its brand in the United States but has also has expanded its service internationally to include Canada, the United Kingdom, the Netherlands, Germany and Spain. Consumers who would like to keep up with Cash4Gold news and media coverage can connect with the company on Facebook and Twitter.

About Cash4Gold
Cash4Gold is the world’s #1 buyer of precious metals including gold, silver and platinum from the general public. Hundreds of thousands of satisfied customers have received millions of dollars from Cash4Gold since its inception. To sell your gold, please visit or call 1-877-GOLD-590 for more information, and don’t forget to visit the Cash4Gold blog.
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