Thursday, September 24, 2009

Cash4Gold CEO Jeff Aronson Shares Insights with College Students

Cash4Gold CEO Jeff Aronson addressed dozens of business students during a speech on Wednesday night (Sept. 23) at Lynn University in Boca Raton, Florida. Aronson was appearing as part of the College of Business and Management’s bi-annual CEO Speaker Series, which features lectures from successful entrepreneurs and leading businessmen and businesswomen.

Aronson told the students the story of how he created Cash4Gold and shared his tips for how to succeed in business. Aronson addressed how Cash4Gold has revolutionized the buying and selling of gold through the creation of the mail-in refining industry. He also spoke about how the company has harnessed the power of the internet and direct response marketing to attract customers.

Prof. Eldon H. Bernstein, Ph.D., the organizer of the event, said, “I can’t think of anybody who would be a more inspiring and interesting person to talk to an entrepreneurship class than Jeff Aronson. His enthusiasm and interest in mentoring college students is great, and provides an exceptionally valuable experience for them.”

After delivering extemporaneous remarks for roughly half an hour, Aronson opened up the floor for a wide-ranging question and answer period for the students in attendance. Many of the questions pertained to Cash4Gold’s relationships with MC Hammer and the late Ed McMahon, both of whom were featured in Cash4Gold’s highly regarded 2009 Super Bowl commercial, which featured the two stars.

This was the second appearance for Aronson at Lynn, who handed out his business card to the students at the conclusion of the event and encouraged them to apply for internships at Cash4Gold.

“Jeff engages the students, inspires questions and creates great interest,” said Prof. Bernstein. “He does a great job.”

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