Friday, August 14, 2009

Cash4Gold CEO Appears on MSNBC

Cash4Gold CEO Jeff Aronson appeared yesterday on the MSNBC show It’s the Economy. Anchors Contessa Brewer and Melissa Francis interviewed Jeff to learn more about Cash4Gold’s success in recent years.

Jeff talked about what has made Cash4Gold successful, explaining the basic process for its customers as well as Cash4Gold’s 12-day 100 percent customer satisfaction guarantee.

During the segment, the journalists showed a short clip from a Cash4Gold parody video produced by The Onion. Asked whether the parodies bothered him, Jeff said absolutely not, pointing out that imitation is the greatest form of flattery. He also noted that the spoofs show just how big and recognizable the Cash4Gold brand has become.

During the broadcast, Jeff also discussed The Estate Buyer is the fine jewelry division that was created by Cash4Gold to purchase high-end jewelry from consumers which can be resold rather than melted down. As Jeff explained, this new service was created to meet the needs of customers who have begun sending in luxury jewelry items including Rolex watches.

Jeff’s appearance on MSNBC capped a busy week for Cash4Gold. The company was the focus of features on MSNBC and the Fox News Channel and a front-page article in The Washington Post, one of the world’s most highly respected newspapers.

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