POMPANO BEACH, FL--(Marketwire - April 6, 2009) - Cash4Gold, America's #1 gold buyer direct from the general public, is building on the sports marketing momentum created by its popular Super Bowl® ad featuring Ed McMahon and MC Hammer. Today, the company announced its entry into auto racing through a multi-car sponsorship of the JD Motorsports team in the popular NASCAR Nationwide Series.
"JD Motorsports is truly a top-notch organization and we look forward to building a long-lasting relationship with them and their fans," said Cash4Gold Founder and CEO Jeff Aronson. "We made a splash with our Super Bowl ad, but that was only step one in our plans to use sports marketing to build the Cash4Gold brand."
Cash4Gold is the co-primary sponsor of two JD Motorsports cars on the NASCAR Nationwide Series circuit; the No. 0 car, driven by JC Stout, and the No. 01 car, driven by Danny O'Quinn, Jr.
"Bringing the Cash4Gold.com program on board is a perfect fit for our NASCAR Nationwide Series teams," said JD Motorsports owner Johnny Davis. "We have loyal support from mainstream America, the same people that can benefit from this service. We encourage everyone to at least have their items appraised by ordering a free Refiner's Return Pak. NASCAR fans support the people that support the sport!"
NASCAR remains one of the most popular sports in the U.S. with individual races drawing well over 100,000 die-hard fans. The combination of live and televised audiences make NASCAR a tremendous brand marketing channel.
The NASCAR Nationwide Series features stock-car racing events beginning in February at Daytona International Speedway and concluding in November at Homestead-Miami Speedway. The Nationwide Series schedule features 35 races at 26 tracks. Races are held on a variety of track types, including short tracks, intermediate tracks, superspeedways and road courses. The Nationwide Series is the second-most watched auto racing series in the United States and features many well-known drivers.
Cash4Gold's sports marketing footprint to date includes the successful Super Bowl XLIII ad that catapulted the brand into the national zeitgeist, an ongoing sponsorship of the NBA's Washington Wizards, and the JD Motorsports/NASCAR sponsorship announced today. As one of the most prolific brand marketers in the world, and one of the nation's fastest growing privately held companies, Cash4Gold plans significant expansion of its sports marketing activities in 2009.
Cash4Gold is the #1 American buyer of precious metals including gold, silver and platinum from the general public, and one of the largest refiners of precious metals in the nation. Through an efficient and proprietary process, the company has revolutionized its industry with innovations in marketing, customer service, refining, and logistics. Albar Precious Metals, Cash4Gold's parent company, was founded in 2001 in Chicago, IL by Jeff Aronson. Cash4Gold was spun off from Albar in April 2007 by Jeff Aronson and Howard Mofshin and today employs more than 350 people in its Florida headquarters. Cash4Gold is a fully-integrated company with front-end customer service and marketing operations, and a back-end refinery. Hundreds of thousands of satisfied customers have received millions of dollars from Cash4Gold since its inception. Cash4Gold's popular advertisements can be seen on national television and heard across the satellite and terrestrial radio dials. Please visit www.Cash4Gold.com or call 1-877-GOLD590 for more information.